Thinking of using twitter to distribute surveys?

The ease of spread of information over social media can be tempting for marketers to use, but it can also lead to some incorrect results. Taking into consideration Cheong et al. here are some of the issues that marketers should we weary of when distributing surveys over social media USE ON MOBILE Twitter and Facebook…

The Four Segments of Facebook

Hodis & colleagues created the idea that there are four segments of facebook users; attention seekers, entertainment chasers, devotees, connection seekers, and looked at how these can be used by marketers to target their market. Marketers should aim to recruit and empower attention seekers and devotees to maximise the spread of their content, however entertainment…

Social media and the future of marketing

The 2015 Sensis Report in the way Australian’s use social media is important for businesses to take note of when thinking of their social media marketing strategies. It showed that we socially network most in the morning when we wake up (45%), or last thing before bed (41%), and most use of social media occurs in…

SEO is alive and prosperous!

Search Engine Optimisation (SEO) is alive and well. Search engines prove to be essential in our lives, their function changing with the times. Initially a tool to type in singular words joined with + or “ “, now the google now app lets you search sound bites, google googles can search images using the phone’s…

Bloggers as a Marketing Strategy

Upon reading the Cappel (2012) article about navigating the blogosphere, I started to consider bloggers in my news feeds and who they may be being supported by. The social media platform I think I see this on most is instagram. I find it difficult to be swayed by the instagram posts that advocate a particular…

Welcome to my blog

This is my blog for MFK3881 Digital Marketing at Monash University. First, I will tell you a little about myself. My name is Tayla Price, I am 21 years old and I live in Northcote on the Northern side of Melbourne. I am currently in my fourth year studying a Bachelor of Business, majoring in…